Portfolio
I connect the dots between you and your audience to drive human connection and real results through Brand Strategy, Content Strategy, and Creative Direction.
Brand & Content Strategy
I codified this nonprofit's messaging points so they were ready for any audience: be it board members, teachers, or donors.
Steered by audience insights, I developed a brand that's highly aspirational—without feeling alienating or intimidating.
Creative Direction
I take a Brand Strategist's approach to Creative Direction with an emphasis on voice and copy.
Copywriting
I put our iconic voice to work with copywriting across channels, from click-worthy ad headlines to warm & fuzzy storytelling blogs.
In addition to managing a team of writers, I put my own words to work on brand-forward campaigns, new packaging, retail launches, and high-visibility digital projects.